As part of its operations outside of business services, Racing Element specializes in motorsport driver management. The Company researches and identifies young and emerging talents in Asia, with a long-term vision for sponsoring them and guiding their progression through the complex world of motor racing. Racing Element works with drivers to secure sponsorship funds, identify the ideal racing series, and maximize marketing potential.
Racing Element is proud to announce its partnership and sponsorship of Rainey He (He Xiaole). Racing Element began its partnership with Rainey in 2015. Rainey raced in 2015 and 2016 in the China Touring Car Championship (CTCC) for Ford Racing. A Beijing native, Rainey has a long successful history, to include winning the title of CTCC team Champion in 2013 and runner-up in 2014.
For 2017, Racing Element has expanded its sponsorship program by partnering with New Zealand racing star, Jono Lester. Racing is part of Jono’s DNA as he is the third generation racer in his family. In recent years, Jono has made Asia his second home, making a mark in multiple top level GT series in the region, to include the prestigious Japanese Super GT Championship, Lamborghini Super Trofeo Series, and China GT. Racing Element is extremely proud to welcome Jono to the family.
Motorsports has come a long way since the inception of automotive racing, holding a place today as one of the world’s most elite and closely-watched sports. From circuit racing to product launches, motorsports represent a high-dollar, high-reward opportunity for businesses and automotive manufacturers to form lasting partnerships.