For clients seeking exposure to new or targeted demographics that also share an interest in motorsports, Racing Element provides guidance and consultation services on regional marketing strategies. The Company advises firms on the best approaches for the allocation of marketing dollars by using motorsport events and sponsorship opportunities. The events are focused in Asia and the United States to maximize market penetration and cultivation of strong brand association. From minor marketing presence to total event sponsorship, Racing Element works directly with clients to develop complete marketing strategies.
Motorsports has come a long way since the inception of automotive racing, holding a place today as one of the world’s most elite and closely-watched sports. From circuit racing to product launches, motorsports represent a high-dollar, high-reward opportunity for businesses and automotive manufacturers to form lasting partnerships.